In this episode we chat to Will Barton, CEO of Gundagai Meat Processor, one of Australia's most innovative and progressive lamb processors, about the company’s exciting new brand, Gundagai Lamb. Will shares insights on the challenges and opportunities of launching a new brand in the highly competitive meat industry and tells how his company has managed to differentiate themselves from their competitors. But Gundagai Lamb aren’t resting on their laurels: Will also has a vision for the future and how he plans to continue to innovate and keep the company ahead of the curve in the ever-changing meat industry.

To see more of the work Will and Gundagai Lamb are doing follow along on:

Instagram

FaceBook

LinkedIn

And their website

 

To find out more about Straight To The Source follow us on 

Instagram 

Facebook

Twitter

LinkedIn

YouTube

Read about your hosts Tawnya Bahr and Lucy Allon here

and 

Join the Straight To The Source community here

See omnystudio.com/listener for privacy information.