In this inspiring episode, we are joined by Linda Boff, the Chief Marketing Officer of General Electric. With a firm belief that a good CMO brings the soul of a company to life, Linda discusses the pivotal role marketing plays in not just driving numbers, but in humanizing the brand and telling its story. We explore Linda's perspective on strategic shifts and change management, emphasizing the importance of embracing these as opportunities for reinvention and growth, rather than obstacles to be conquered.

Tune in for an enlightening conversation that serves as a reminder of the human element in marketing, the power of change, and the importance of synergy in leadership.