Recorded live from the PIE 2025 Show Floor, this special episode of Harder Than It Looks: Parking Uncovered brings you 18 unique voices from across the parking industry. 

Host Brian Wolff and producer Courtney Cooper team up to capture candid conversations with parking pros from across the country — covering everything from on-the-ground challenges to big-picture trends. You’ll hear directly from the people shaping the future of the industry — and get a fast-paced, honest look at what it really takes to keep parking moving. 

What You’ll Learn: 

• The biggest operational headaches — and how companies are adapting 
• How leaders approach staffing and workforce retention in a changing labor market 
• What new technology is exciting (and what’s overhyped) 
• How people are thinking about AI, LPR, and customer communication 
• What keeps parking professionals motivated — and why they stay in the industry 

Featured Guests & Timestamps: 

• [00:01:05] David Weber – Umojo 
• [00:03:32] Elliot Uhlenhaker – Parking Today 
• [00:07:46] Emma Ulmer – Offstreet 
• [00:11:48] Sarah Choops – CampusParc 
• [00:16:48] Kevin Uhlenhaker – Parking Today 
• [00:25:55] John Conway – PRRS 
• [00:34:12] Nick Nicholas – Seal Beach Police Department 
• [00:39:54] Raf Abanilla – Parking Concepts Inc 
• [00:47:16] Fonda Moyers – Bird X 
• [00:52:09] Brian Wolff – Parker Technology 
• [01:00:56] Amanda Zimmer – IPS Group 
• [01:06:12] Garrett Hofeld – Risetek Global 
• [01:10:46] Serena Pollack – Interstate Parking 
• [01:15:07] Heidi Barber – Parker Technology 
• [01:18:00] Jordan Weiss – Umojo 
• [01:22:47] Amanda Duffy – TagMaster North America 
• [01:26:37] Robert Wilson – Parking Pin 
• [01:32:33] Wes Bain – FAAC 

Subscribe and Stay Connected: 

Subscribe to Harder Than It Looks: Parking Uncovered on your favorite podcast platform: 

• Apple Podcasts 
• Spotify 
• Amazon Music 
• YouTube 

Connect with Parker Technology: 

Delivering exceptional customer experiences is what we do best. Learn more at www.parkertechnology.com