Ross Shafer founded and built Salsa Cycles in 1982. Ross ran the company for 15 years and built it into a fun and important cycling brand before selling it to QBP in 1997. We talk about what made Salsa unique and successful and some of the stories from back in the day. Since then he has done a variety of things in metalwork and beyond that we discuss. Lately Ross works for Sierra Steels making pedal steel guitars. Fricking cool.

Check out the Sierra Steels website, Youtube channel and follow Ross on Instagram.