Marketing blog content is a huge part of marketing your business. But you also want to think about inviting people into your space and pitching your offers. 

 

It’s also important to consider creating posts that are supposed to connect with your ideal client and draw them in.

 

This was a hard lesson I learned when I started my first blog. It’s going to take more than just creating content to get your ideal client to say, “I’m ready to buy!” 

 

In today’s episode, I’m sharing 4 key ingredients that should be included in your content calendar.

 

Come listen in to find out what my IPS method is, how to use it, and how to get your ideal client to take action after reading your content.

 

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