If you haven’t heard of 75 Hard, it’s the 75-day program that includes 2 daily 45-minute workouts (one outdoors), a gallon of water, and other strict daily rules. Not touted as a diet program those that complete it not only notice changes to their body but to their mind as well. It's really about mental toughness. Torie Mathis and he cohost Sean talk about Torie’s journey completing 75 Hard and why the program is pure marketing genius.

We'll cover: 75 Hard Rules Torie's 75 Hard experience (and why she rocked it) 75 Hard suite of products Why Andy Frisella is a marketing genius

Mentioned on the show: http://75hard.com

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