Built Not Bought Podcast

Ep. 33: “TikTok Therapists” | Cheyenne Bryant, Lizzo & TNE


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This week on Built Not Bought Podcast, we start with a temp check and a conversation around “good guy” friends before getting into a deeper random thought: does everyone have a little narcissism in them, or is narcissism something more specific? From there, we unpack the rise of therapy culture online, TikTok therapists, mental health advice as content, and the difference between real guidance and guidance that just looks good aesthetically. We also discuss the Cheyenne Bryant controversy, the importance of licensing, accountability in mental health spaces, and how public-facing therapy content can create a domino effect across shows like Dr. Phil, Iyanla: Fix My Life, and Tonight’s Conversation. We also talk Lizzo’s UCB “Sexy Ladies” remix and take a moment to highlight TNE’s upcoming Juneteenth Weekend.


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Built Not Bought PodcastBy James Washington III and Darious Lawson