In this episode, Kerri Davis, CEO and Founder of Fortress, sits down with Alex LaFlam, National Account Executive at WithMe, for a fast-paced and heartfelt conversation about smart spending, scalable partnerships, and staying rooted in real on-site experience. Listen in to hear Alex:

• Share her 15+ year journey from an eager leasing agent in Sacramento to leading national strategy at a cutting-edge proptech company—and how she found love (and her husband!) along the way in the halls of multifamily
• Reflect on the challenges and grit of running high-demand lease-ups in San Francisco, how the pandemic reshaped her leadership, and why operators need tech that actually works for site teams
• Break down how WithMe is helping owners future-proof amenities, control costs through smart software, and deliver reliable resident experiences—with ROI that’s measured in trust, efficiency, and NOI impact