Veteran medtech reimbursement executive Keely Scamperle talks about her newly launched Reimbursement and Market Access Professional Society, or RAMPSociety. She discusses the growth of reimbursement and market access as a distinct profession over her career and how she hopes the new group will help elevate its profile within the medtech industry and beyond, similar to what a group like RAPS does in the regulatory arena. The new society will put a significant focus on credentialing, offering a new CRMA certification, and other community- and knowledge-building programs.