In this episode, we talk to Jessica Weiz COO of Soapbox about their move from a sales-led to a product-led company.

Soapbox got rid of their entire sales team and instead moved to a freemium, touchless model.

We get into the advantages of adopting a product-led model, including the upside of having more people experience the value of your product, how freemium can grow demand for your product, and how adopting a product-led model doesn’t mean you’ll never have a sales team.