Niño: Growing up in a family that wasn't really into business since they are licensed professionals, every time I pitch a business idea, they tend to forcibly alter or worse reject some of the plans which I think would be detrimental for the business. How do I change that while still maintaining a good relationship with them?

Sean: That's a pretty tough question. If they're the ones in charge, it's going to be difficult for you to tell them that this is how it should be done. There are some things that people who have been doing it while will not accept, especially if you're new. It's a matter of humility.

People who are not humble to accept change and change is one of the hardest things to accept because you're comfortable. When they're comfortable about how they've been doing things ever since and it's working, and if it's not broken, don't fix it, then any suggestions that you throw their way, unfortunately, they're not really going to listen to it.

It's hard for a young person to give advice to someone who's been doing something for a while. The best way you can help change these things and improve these things is to show them. So I know a story about someone. It's a true story. It's a pretty big appliance company here in the Philippines and before the pandemic, they didn't want to invest in digital marketing. So what this guy did, he's the one who shelled out the money. He's part of the family, but he's a distant family relative, but he shelled out.

He's the one who invested his own money in digital marketing and he studied it all and did it by himself. Older people in the business, pretty big business actually here in Metro Manila, in the Philippines, I'd say, didn't listen to him. And what happened was it became so successful that right now in the pandemic it amounts to a big chunk of their sales. I would say, a really big chunk of their current sales, because no one's going to the malls. Not a lot of people are going to the mall or risking their necks out there, so they're selling a lot online from the website. And that is because he made sacrifices.

So my answer to you here would be the same. You'd have to make sacrifices and you'd have to set the model for your ideas on how you think the business could improve. That is how you do it while maintaining a good relationship with them because if you don't have a good relationship with them anyway, you're not going to be able to pull anything off. This is a tough answer and a tough situation.

It's really tricky for me to answer this, but yeah, thankfully I have that case study and that worked really well for that company and that person that I mentioned, and that's a true story. So you could do it that way. I think that works really well. That's going to take a lot from you. I hope that helps.

All right, Niño, I hope that helps. Hey, you have the last question. Do you want to move on there?

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