In this episode, Kevin Rogers sits down with Victoria Franco to unpack transcreation—the blend of marketing strategy, cultural intelligence, direct response copy, and translation that turns English‑first offers into winners in Latin America. They break down why literal translation fails, how WhatsApp/DM culture flips the funnel, and why emotional resonance, social proof…
<a href="https://copychief.com/331-victoria-franco/" rel="nofollow">Source</a>

In this episode, Kevin Rogers sits down with Victoria Franco to unpack transcreation—the blend of marketing strategy, cultural intelligence, direct response copy, and translation that turns English‑first offers into winners in Latin America. They break down why literal translation fails, how WhatsApp/DM culture flips the funnel, and why emotional resonance, social proof… Source

In this episode, Kevin Rogers sits down with Victoria Franco to unpack transcreation—the blend of marketing strategy, cultural intelligence, direct response copy, and translation that turns English‑first offers into winners in Latin America. They break down why literal translation fails, how WhatsApp/DM culture flips the funnel, and why emotional resonance, social proof…
<a href="https://copychief.com/331-victoria-franco/" rel="noopener noreferrer">Source</a>

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EP 331: Cracking Global Markets with Transcreation Expert, Victoria Franco

EP 331: Cracking Global Markets with Transcreation Expert, Victoria Franco