Pedro Camarena comes from one of the most esteemed tequila making families in the world. His new brand Tequila Primo 1861, enters the picture after many years of other entrepreneurial ventures. With projects in tech, nature, and real estate, how did Pedro finally realize it was the right time to enter the world of Tequila? Having an inventive uncle and close ties to extended family was certainly part of the recipe. We chat nature, loss, and legacy.