In the first episode of the new year, I sit down with the founder of 321GoProject - Clay Weldon.

Clay fills us in on the founding of 321GoProject. A founding that looks very familiar to that of CrossFit - helping as many people as possible through a vibrant open-source community.

5 years and nearly 1,000 gym owners helped later, Clay shares where he sees our industry trending in 2016 - executing strong tactics on the strategies that are proven to work.

This is the heart of our new platform - MOMENTUM. At its core, MOMENTUM looks much like your relationship with your athletes. A partnership. Coming alongside gym owners in a co-investment; building a robust, lead-generating website, executing on a marketing automation plan, and business coaching through proven strategies.

Stay tuned. 2016 is going to be the year of Momentum.