“How do YOU put all that time and resource into a partner who’s also selling not only your strategic partners, but also your competitors?”

Heather Margolis is an entrepreneur, part-time foodie, and founder of Channel Maven Consulting. She has led channel programs for companies like EMC, EqualLogic, and Dell. Heather helps channel organizations build smarter channel programs, manage channel relationships to find added value, and engage their communities through social and traditional media. In this episode, she joins Steven to discuss each of their top three observations from the recent CompTIA ChannelCon show.