What does it take to run for office in today’s political landscape?

On this episode of Built On Strategy, we are joined by Dana Barrett, former congressional candidate, web developer, and talk show radio host. From teaching herself programming, owning her own coffee shop, and eventually running for a congressional seat in Georgia’s 11th District, we discuss Dana’s long journey of not following the beaten path. Dana divulges the difficulties of running as a democrat in a historically red district, the minimum fundraising amount to be considered a viable candidate, and the rhetorical strategies and games that dominate our current political climate. A survivor of breast cancer, an executive at a web development company, and the host of her own radio talk show, Dana is no stranger to adversity and has a lifetime of experience in leading, empathizing, and listening to people in her community.