Rachel Foster (CEO & B2B Copywriter, Fresh Perspective Writing) on the process of making sure that the B2B tech copy resonates with the target audience.

Rachel Foster (CEO &amp; B2B Copywriter, Fresh Perspective Writing) on the process of making sure that the B2B tech copy resonates with the target audience.

Ep. 34: How to Turn Skeptical B2B Buyers into Customers with Copywriting - Interview w/ Rachel Foster

On this podcast, we’re on a mission – to change and disrupt the way people think about B2B marketing one insightful conversation at a time.  Get inspiration from interviews with B2B marketers and industry experts who share their stories, achievements, thoughts on trending topics, and give B2B marketing tips and recommendations. This show is hosted by Christian Klepp, Co-founder of EINBLICK Consulting.

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On this podcast, we’re on a mission – to change and disrupt the way people think about B2B marketing one insightful conversation at a time. Get inspiration from interviews with B2B marketers and industry experts who share their stories, achievements, thoughts on trending topics, and give B2B marketing tips and recommendations. This show is hosted by Christian Klepp, Co-founder of EINBLICK Consulting.

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Ep. 34: How to Turn Skeptical B2B Buyers into Customers with Copywriting - Interview w/ Rachel Foster

Ep. 34: How to Turn Skeptical B2B Buyers into Customers with Copywriting - Interview w/ Rachel Foster