Matt and MJ talk marketing tech for the industrial space. What do you need and what’s not worth it? Is a tool like HubSpot even necessary for you? And what do you have to do to build the case for it?

They also discuss other tools they use, like, and don’t like for SEO, copy, audience intelligence, design, video, social media, and website analytics.

If you’re evaluating tools or looking for ways to improve on your processes and insights, this is a must listen episode.

NOTE: We're taking off for Thanksgiving, and will return with a new show December 2nd.