This segment of “Building Knowledge With The Building and Realty Institute (BRI)” focused on Key Marketing Tips for Businesses. How businesses should adjust their Marketing and Advertising Strategies if a Recession should hit was covered during the show. The program also thoroughly reviewed how businesses should adjust their Marketing and Advertising Processes during the upcoming Holiday Season. Michael Dardano, the principal of The Buzz Potential, a well-known Marketing and Public Relations company based in Tuckahoe in Westchester County in New York State, was the guest. Michael is a regular guest on “Building Knowledge.” He was also a regular guest on the former radio shows of the Building and Realty Institute (BRI). Other topics covered in the segment were: 1) How significantly businesses should adjust their Marketing and Advertising Strategies in response to a Recession; 2) What the “Must-Keep Marketing and Advertising Strategies” are for businesses during a Recession; 3) The importance of Customer Success Stories as an important component of Marketing and Advertising Strategies during a Recession; 4) A discussion on whether businesses should adopt a “wait-and-see approach” on their Advertising and Marketing Initiatives until the presidential election is over; 5) The current feelings of representatives of the business community in the New York metropolitan area regarding the region’s business climate.