Kristen Fulmer brings a wealth of non-sports experience with her as the Founder of Recipric.

Careful to distinguish it as an agency not a consultancy, Recipric is seeking to redefine homefield advantage by working with organizations to bring sustainability to many facets of an operation. 

A big part of this effort is related to the environment and finding energy and waste reductions, but Kristen also works with teams to find efficiencies and opportunities to improve performance of both front office staff and players. 

Kristen views the events of 2020 as a great opportunity to do things differently as arenas and stadiums slowly begin filling again. She also sees the past year as pivotal for athletes and teams pursuing social justice, which she feels is in line with sustainability goals.