Hey Photogs! Mike talks with Lynda West about creating live videos to help expand your brand and reach more clients. While we love to show some of our photos as part of an advertising campaign, Facebook and other social media platforms tend to favor videos over static pictures. Doing live videos will not only help you beat the algorithm and be featured more by Facebook, but also will put a face to the person behind the camera, for clients who want to know their potential photographer before they hire them.