On the weekly episode of OriGensXYZ on Rug Radio, Alex Frih (@alexfrih) joins us to talk about digital craftership becoming an important thing in merging blockchain with traditional fashion. With kicking off fashion summer at NFC Lisbon earlier this summer, we discuss the onboarding wave of traditional fashion brands into web3 space, with the recent drop of Louis Vuitton, 9dcc x Stapleverse drop, and collaboration between The Fabricant and Highsnobiety. The heated discussion continues as we discuss the difference between traditional fashion brands joining the space in a general way and luxury brands focusing more on exclusivity and scarcity through digital solutions.

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