We're kicking off this year with a new name! Welcome to The Journey Podcast - Navigating Pest Control and Business. The purpose of this podcast is to document our journey from start to scale while sharing the good, the bad, and the ugly. In today's episode Rusty and Maria talk about theme words, setting "rocks" for Q1, SMART goals, and more. There's a lot of great things happening right now within the pest control industry, and we're excited to share our first Journal Entry Update for 2023! Additional topics include sales, profitability, gross margin goals, pest daily, and marketing.

Resources from today's episode:

Theme Words: https://www.eloisedesignco.com/post/2023-theme-word

EOS: https://www.eosworldwide.com/

Pest Daily: https://growing.pestdaily.com/pages/home-screen-2