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EP 34: Proppaganda: Build a Brand They Can’t Duplicate
Absolutely — here are YouTube-ready show notes for the **Proppaganda** episode:## YouTube DescriptionIn this live episode of **Redefining Music**, Kay sits down with California-based artist **Proppaganda** to talk about building a music career through originality, fear-facing, and unforgettable branding. Proppaganda shares the wild story of how he learned to DJ in 30 days before opening for Zeds Dead in front of 2,600 people, why it took him eight years to release his first song on Spotify, and how his daredevil visuals — from DJing underwater with sharks to performing 12,000 feet in the sky — became part of a larger artist universe. This episode is for DJs, producers, and artists who want to stop playing it safe, build something hard to duplicate, and create a brand people actually remember. ## Timestamps / Chapters00:01 — Welcome to Redefining Music + meet Proppaganda00:44 — How Proppaganda got started in music01:30 — Learning to DJ in 30 days before opening for Zeds Dead03:02 — Walking on stage for the first time in front of 2,600 people04:08 — The moment he knew he wanted to do music forever05:50 — Dropping out of college to pursue DJing08:03 — Fighting for the caddy job that funded music school10:40 — Why it took eight years to release his first song12:38 — Marketing, branding, and building an audience13:53 — How daredevil DJing became part of the brand15:53 — DJing underwater with sharks17:52 — Facing fear through skydiving and extreme stunts20:27 — Performing 12,000 feet in the sky22:24 — Why facing fear changes who you are23:08 — What’s next: new music + official remix opportunity25:17 — How Proppaganda is redefining the music industry26:15 — Closing + first podcast experience## Key Takeaways* Sometimes the biggest career moves start before you feel fully ready.* Your support system can help you overcome fear and step into bigger rooms.* Perfectionism can delay your release, but your music has to leave the hard drive to grow.* Strong branding is more than visuals — it’s creating a world people remember.* Facing fear can become part of your creative identity.* The most powerful artist concepts are original, intentional, and hard to duplicate.
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By Kay CoteAbsolutely — here are YouTube-ready show notes for the **Proppaganda** episode:## YouTube DescriptionIn this live episode of **Redefining Music**, Kay sits down with California-based artist **Proppaganda** to talk about building a music career through originality, fear-facing, and unforgettable branding. Proppaganda shares the wild story of how he learned to DJ in 30 days before opening for Zeds Dead in front of 2,600 people, why it took him eight years to release his first song on Spotify, and how his daredevil visuals — from DJing underwater with sharks to performing 12,000 feet in the sky — became part of a larger artist universe. This episode is for DJs, producers, and artists who want to stop playing it safe, build something hard to duplicate, and create a brand people actually remember. ## Timestamps / Chapters00:01 — Welcome to Redefining Music + meet Proppaganda00:44 — How Proppaganda got started in music01:30 — Learning to DJ in 30 days before opening for Zeds Dead03:02 — Walking on stage for the first time in front of 2,600 people04:08 — The moment he knew he wanted to do music forever05:50 — Dropping out of college to pursue DJing08:03 — Fighting for the caddy job that funded music school10:40 — Why it took eight years to release his first song12:38 — Marketing, branding, and building an audience13:53 — How daredevil DJing became part of the brand15:53 — DJing underwater with sharks17:52 — Facing fear through skydiving and extreme stunts20:27 — Performing 12,000 feet in the sky22:24 — Why facing fear changes who you are23:08 — What’s next: new music + official remix opportunity25:17 — How Proppaganda is redefining the music industry26:15 — Closing + first podcast experience## Key Takeaways* Sometimes the biggest career moves start before you feel fully ready.* Your support system can help you overcome fear and step into bigger rooms.* Perfectionism can delay your release, but your music has to leave the hard drive to grow.* Strong branding is more than visuals — it’s creating a world people remember.* Facing fear can become part of your creative identity.* The most powerful artist concepts are original, intentional, and hard to duplicate.