I was conducting a market research call with a past client recently and I asked her, “what would you invest in right now if you had an unlimited budget for your business?”. Her response was “I’d redo my website because I want my online home to be an inviting space for clients.”

What’s interesting is I keep hearing things like “websites are dead” or they’re obsolete.

Personally, I don’t feel that’s true and I see a lot of benefits to having and maintaining a website. The issue I’ve run into with clients is when their branding or copy doesn’t reflect who they are, they worry it'll attract the wrong people, or worse, none at all.

As I was reflecting on why I believe websites are still an important marketing tool for your business, I came up with six reasons why it's worth giving it some of your love and energy. Tune in to hear more. 

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