The 2019 General Election again showed that a person’s age is a good indicator of how they vote. Yet class is perhaps just as important in determining election strategy. There are of course some social factors that don’t appear to matter at all. It would also be foolhardy to ignore non-social factors, particularly valence. Image is not everything but it is most things. Ultimately, each election is decided by a unique set of factors. After all, Brexit wasn’t an issue in 1979! And the young voted Tory in 1983. (PAPER 1)

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