Today I am discussing the ONE Skill You MUST Learn If You Have an Online Business.

What is that you might ask?

Could it be Blogging?

Video Marketing?

or even Podcasting?

Whilst they are all great skills to learn, I am referring to effective copywriting.

Now I know many of you may be thinking…

Aghh… Copy? Really..?

Bear with me here.

I will explain why.

Take even a simple Blog post. You mightn’t have considered this, but you require some level of copywriting skills to write one that engages your readers.

You have to entice the readers in with an intriguing title.

Then your content has to flow in a manner that keeps them reading.

If you then have a call to action (and you should), then you have to persuade your readers to take action.

This is basically using simple (but effective) copywriting techniques.

If you next consider a simple squeeze page.

You have limited elements.

Typically a pre-headline, headline and sub-headline and an optin box….

That’s it…

So you must have enticing copy within the headlines on order for the prospects to enter their details.