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Case studies and testimonials are a great way to show to prospective customers the strengths of your brand. However, the traditional way of doing them can sometimes come across as inauthentic and may not achieve the outcome you were hoping for.

In today's episode of The Fake Marketer, Nick and James sit down to discuss ice baths, running (for a change) and why coming up with new or more genuine ways to carry out your testimonials will help you better resonate with people visiting your page or site. 

How do you feel about testimonials? Got any questions? Leave us a comment on our TikTok page and be sure to follow us there for highlights from each episode: https://www.tiktok.com/@the_fake_marketer