Episode 347 of RevolutionZ asks why so many stay essentially silent when our world is burning? Adam Aron, climate activist and psychology professor at UC San Diego identifies barriers that keep most people from taking action despite acknowledging the twin crises of climate collapse and rising authoritarianism. We then discuss what to do about the disturbing situation.

Aron draws from his years of research and activism to identify what's holding us back: an atomized society that erodes our sense of solidarity, widespread feelings of powerlessness, and movements that fail to connect with people's material needs and identities. "Many cultural and psychological forces are pushing people to be isolated... not a lot of people have confidence in the concept of solidarity."

The discussion delves into why climate organizations remain relatively "minuscule" despite scientific consensus. While environmental and anti-fascist rallies draw thousands and even millions, why do they fail to translate momentary enthusiasm into sustained collective power? Aron argues this happens partly because movements focus too narrowly on moral appeals without connecting to people's economic concerns or creating appealing cultural identities.

We momentarily confront terrifying climate truths, perhaps weeping over extinction forecasts in a lecture, then step outside where everyone continues life as normal. This splitting makes sustained engagement nearly impossible for many. What are pathways forward? Do we make activism more desirable through aesthetics and community-building, do we target specific pressure points like the successful Tesla dealership protests against Elon Musk, do we link abstract climate concerns with tangible local benefits like public ownership of utilities? What is the psychology of social change? What would it take to create movements people actually want to join? How might we transform our atomized society into one capable of collective response? These are some questions this episode tackles.

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