Today’s guest is Cassandra Curtis. Cassandra Curtis, co-founder and chief innovation officer at Once Upon a Farm. Cassandra brings extensive knowledge of product development, childhood nutrition and parenting experience to her position at Once Upon a Farm.  When Cassandra had her first child she could not find an organic, whole foods baby food to feed her child. Cassandra has a background in nutrition and health and was making her own baby food in her kitchen. She decided that even though she might have the time to do this, many other mothers did not, so she started a company to solve a problem. 

I wanted to talk to Cassandra today because we both believe that mothers deserve to give their kids the very best nutrition, although not all mothers have access. Cassandra and her team at Once Upon a Farm will be the first organic baby food to be WIC certified. Her baby food will be accessible to mothers who are in the Women, Infants, and Children program who may not have been able to afford organic food in the past. 

We talk about what it was like to start a business from scratch, why she is so passionate about providing access to all, and how she stays present with her family as she builds a growing company. 

I loved chatting with Cassandra. She has a calming nature that I immediately  felt just conversing with her for an hour. 

For more on Cassandra and Once upon a Farm click here for show notes.