In this episode of Get the Balance Right podcast, we explore the topic of mission and values. We dive into the concept of building a brand based on your passion. Our guest is Lucy Johnson, the founder and CEO of SHiDO, a vegan digital, SEO marketing agency whose dedication is to make ethical businesses viable online. She is also an avid vegan blogger,  including one with her sister. Her company works exclusively with other vegan companies. Being true to her mission and values, she only hires employees who are vegan. 

In this episode we dive into the importance of creating your mission and values to build a brand. We discuss the “why” behind our shared vegan commitment. Lucy shares her experience as a digital nomad, SEO insider tips and trends in vegan marketing. 

SHOW NOTES:
Contact and follow Lucy Johnson: Twitter  - Linkedin
SHiDO: Website - Instagram - Facebook - Linkedin
SHiDO - Free SEO Video Audit - Sign Up - Free DIY Guidebook - Download
Vegan Sisters  - Plant Powered People: Blog - Link Tree - Instagram
Lucy's Vegan Blog - Edible Ethics: Blog
Vegan Travel - Vegan on the Map: Website
Animal Liberation Book by Peter Singer - Buy the Book - Article
Neil Patel: Website - Ubersuggest
SEMrush: Keyword Magic Tool - Link  - Social Media Toolkit - Link
Southwest Airlines - Purpose. Vision & The Southwest Way
Download the Mission & Values Worksheet - Link
For more show notes and more information about mission and values, visit

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