From producers to consumers, TikTok has changed the way we use social media and our time online. 

TikTok has made both producing video content, and consuming video content ridiculously simple. 

It's made getting paid to create insanely simple as well with the TikTok creator fund only requiring 10,000 followers (plus some other straight forward requirements) to start making money from the app. 

The simple video idea has also been taken by Instagram and turned into Reels. This is the new explore page on IG. It's also been given the centre button, replacing the old post one ... it's almost as if Instagram is begging us to spend time scrolling the reels page. When these can be promoted Instagram will hit a major cross road in where it wants to take the platform. 

The scary thing for us is that Mark Zukerberg owns FB and IG which dominates social media .. the data they have is honestly priceless. Mixed with the fact that Google (who own Youtube) predict that by the end of this year (2021), 80% of ALL content consumed online will be through video. 

With human beings attention span dropping below that of a fucking goldfish ... I do not doubt that for a second. 

Most people hate reading .. is why we MUST show, not tell. 

Video has unlimited potential to express unlimited messages. 

Get creative. 

One. 

Join The Gorilla Gang

Connect with Benji on Instagram