“I don’t believe in creating lots of top of funnel content. When you are part of a startup or a mid-market company, everything that you do needs to map to a result.”

In this episode, we catch up with Yaag Ganesh, Director of Marketing at Avoma, to hear about some of the content that he and his team have been creating to drive the startup's growth.

We deep dive into a couple of blog post examples to understand the philosophy and process behind them—and find out a ton of best practices for writing content that *actually* resonates with a reader.