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Ep. 35 Jeff Gothelf on Building Outcome Driven Teams with OKRs and Trust
How do you move from shipping features to delivering real outcomes? In this Easy Agile Podcast episode, COO Mat Lawrence interviews author and consultant Jeff Gothelf about customer-centric OKRs, culture change and the leadership habits that make outcome thinking stick.
What you will learn
- How to write outcome-based OKRs that focus on behaviour change, not task lists
- The “Who does what by how much” framing and why it de-risks delivery
- Practical steps to shift incentives from output to outcome
- Experiments over big bets: smaller, faster loops to learn and scale what works
- Fixing the output trap in planning, metrics and roadmaps
- Tactics leaders can use today: change the questions you ask, rename teams around outcomes, and model transparency
- Psychological safety and autonomy: weekly 3-bullet updates to reduce fear and increase trust
- Real examples: nonprofit campaign testing, handling exec pressure for predictability, and aligning KPIs with OKRs
About the guest
Jeff Gothelf is co-author of Lean UX and Sense & Respond, and author of Who Does What by How Much. He helps product and engineering leaders adopt outcome-centric ways of working.
If this helped, subscribe for more conversations on Agile, product management and outcome-driven leadership.
About Easy Agile
At Easy Agile, we believe great Agile tools should be simple, intuitive, and accessible to teams of all sizes. Founded in 2016, we build Jira-integrated apps that help teams—from startups to scale-ups to enterprises—plan, collaborate, and deliver value more effectively.
More than 160,000 Agile practitioners use our solutions every month to streamline workflows, improve team alignment, and stay focused on customer needs. Whether you're managing a growing product team or coordinating cross-functional Agile programs, our apps make Agile work easier.
🔹 Explore our Atlassian Marketplace apps:
Easy Agile Programs – Scaled Agile planning & cross-team collaboration
Easy Agile TeamRhythm – Sprint planning, user story mapping & retrospectives
🚀 Try our apps for free → https://www.easyagile.com/products
Stay connected with us:
🌐 Website: https://www.easyagile.com
📖 Blog: https://www.easyagile.com/blog
🔗 LinkedIn: https://au.linkedin.com/company/easyagile
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By Nick Muldoon, Sadhana Balaji, Tenille Hoppo
5
11 ratings
How do you move from shipping features to delivering real outcomes? In this Easy Agile Podcast episode, COO Mat Lawrence interviews author and consultant Jeff Gothelf about customer-centric OKRs, culture change and the leadership habits that make outcome thinking stick.
What you will learn
- How to write outcome-based OKRs that focus on behaviour change, not task lists
- The “Who does what by how much” framing and why it de-risks delivery
- Practical steps to shift incentives from output to outcome
- Experiments over big bets: smaller, faster loops to learn and scale what works
- Fixing the output trap in planning, metrics and roadmaps
- Tactics leaders can use today: change the questions you ask, rename teams around outcomes, and model transparency
- Psychological safety and autonomy: weekly 3-bullet updates to reduce fear and increase trust
- Real examples: nonprofit campaign testing, handling exec pressure for predictability, and aligning KPIs with OKRs
About the guest
Jeff Gothelf is co-author of Lean UX and Sense & Respond, and author of Who Does What by How Much. He helps product and engineering leaders adopt outcome-centric ways of working.
If this helped, subscribe for more conversations on Agile, product management and outcome-driven leadership.
About Easy Agile
At Easy Agile, we believe great Agile tools should be simple, intuitive, and accessible to teams of all sizes. Founded in 2016, we build Jira-integrated apps that help teams—from startups to scale-ups to enterprises—plan, collaborate, and deliver value more effectively.
More than 160,000 Agile practitioners use our solutions every month to streamline workflows, improve team alignment, and stay focused on customer needs. Whether you're managing a growing product team or coordinating cross-functional Agile programs, our apps make Agile work easier.
🔹 Explore our Atlassian Marketplace apps:
Easy Agile Programs – Scaled Agile planning & cross-team collaboration
Easy Agile TeamRhythm – Sprint planning, user story mapping & retrospectives
🚀 Try our apps for free → https://www.easyagile.com/products
Stay connected with us:
🌐 Website: https://www.easyagile.com
📖 Blog: https://www.easyagile.com/blog
🔗 LinkedIn: https://au.linkedin.com/company/easyagile