This week, Kristen Hayer reviews:

•  Chapters 1 & 2 of “Onboarding Matters” by Donna Weber.

These two chapters lay out a nice introduction to the concepts of consumer behavior and onboarding new customers.

Next week, Kristen will continue her review with chapters 3-9. If you'd like to read along, you can purchase a hard copy or Kindle edition here.

While she has some books in mind for the rest of the season, she'd love suggestions as well. Email [email protected] with any questions or ideas.