Is your brain overwhelmed? Then you're in good company. There's so much information that we can't keep track of a 1/10th of what comes at us.

If you want people to retain your message, you need to make it simple.

Short. Clear. Concise.

The messaging around Covid has been confusing and overwhelming, so people can't absorb it.

Is your business the same way? Keep it down to three simple things. Not 5, not 10, not 15. Three. That's what they can remember.