Terry White is the Founder of WOLACO (Way of Life Athletic Company), the New York based activewear brand. After wrapping up his time as a student-athlete playing lacrosse for Harvard University, Terry moved to New York City to pursue a career in finance and real estate. Maintaining an active lifestyle in the city quickly revealed the struggle of carrying his phone, metro card, and keys while running through the streets of the city. Terry got to the drawing board and soon created his own solution.

In part one of our conversation with Terry, we discuss the transition from a stable job to the world of entrepreneurship, the challenges faced when growing a startup, the brand's progress over the past several years, and the next phase of WOLACO.

Since the launch of its first compression short, which exceeded its 2014 Kickstarter fundraising goal by 400%, WOLACO has rolled out multiple lines of high quality, high performance active gear products for men and women, has been featured in Men's Health, Business Insider, and CNBC, and has built a rock solid community along the way. Check out the company @wolaco on Instagram and at wolaco.com.

Be sure to follow, subscribe, and join us in the conversation.

Instagram: @projectincomplete
Twitter: @projincomplete
www.projectincomplete.com