What is the single most important thing I should be doing right now to prepare for the upcoming holiday selling season?

The single most important thing to do right now is to have a thorough analysis of your performance from last year's holidays; for Black Friday, Cyber Monday and pre-Christmas.

Outline and section out your analysis as follows:

1. Stock control and management,

2. Traffic

3. Marketing & PR

4. Marketplaces

5. Website Sales, Discounts and Offers

6. Fulfilment

7. Financials

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