DriveWay Marketing: The Road to 6 Figures for Home Services Pros

Ep 35: Unlocking Business Growth: Real-World AI Strategies, Relationship Building, and Mastermind Insights for Service Pros with John Clendenning


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In this episode, I got to hang out with my longtime friend and fellow business builder John Clendenning. We’ve known each other for years—met through a mastermind and I’ve watched him go from cleaning windows in high school to coaching cleaning businesses across the country. We talked about how AI is changing the game for “dirty” businesses and why it’s not just for tech bros and Silicon Valley. If you’ve ever wondered where to even start with AI or felt like it was out of reach, we break it down with simple frameworks like CRIT, practical examples from our own companies, and a no-BS path to get moving.

But more than that, we get into what really matters: your people, your processes, and how you show up. AI can help with branding, training, lead gen, and systems but if you're not in the mix, if you're not the human connection in your business, you’re gonna get left behind. We talk about how to balance automation with authenticity, and why video and real voices still win. This one's for the owner-operators who are tired of feeling stuck and want to get off first base.


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DriveWay Marketing: The Road to 6 Figures for Home Services ProsBy Bryan Durkin