The Deep Dive Lab

Ep 35: Why Most AI Projects Fail: The Human Adoption Problem || Monica Marquez


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Monica has spent 20+ years leading talent and innovation at companies like Google, Goldman Sachs, EY, and Bank of America.


Today she’s the founder of FlipWork, where she helps Fortune 500 companies reinvent how humans and AI work together.


We talk about:

• Why AI adoption is the biggest barrier to ROI• The shift from operators to orchestrators of AI agents• How to find your “zone of genius” and delegate the rest to AI• Why companies must redesign workflows, not just add AI tools• The rise of the “Agentic Human”


Connect with Monica Marquez:
https://www.linkedin.com/in/monicamarquez/

More about Monica and her businesses:
https://www.themonicamarquez.com/

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The Deep Dive LabBy Jacintha Kurniawan