Sean: How can I make more enticing copies on my social media accounts?

Sean: A lot of people forget social media is not about selling stuff. Social media is about connections, that's it at the get-go. And I was there when Facebook was starting. I was one of the people who hopped in. I was one of the people who ran ads for the very first time when Sheryl Sandberg finally released the ability to run ads on Facebook. I was there when it was full of Facebook games. I was there. So I've seen the growth of social media, and it didn't grow because it was a great place to sell stuff. Social media grew because it's a great way to connect with people, how you share your ideas, how you share memories, how you are able to consume other people's memories and ideas, and thoughts. It's about connections, so copies on social media that are meant for you to connect with other people, are the copies that will do really well. When you say enticing copy, it's not a copy that should sell, it's a copy that should connect to your target users. That is pretty much the only way you can do it to make it “enticing”.

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