The CW Clinic

Ep 359: How I Built a Multi-Million Dollar Per Year Watch Business


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Want to learn more about watches?

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We buy, sell, trade, consign, service, source and repair. Do you want to work with us on a timepiece?

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I remember the first time I had a little bit of money to spend… and like any watch enthusiast, I wanted to make it count. 💰⌚

After a lot of thought, I decided to go with a Breitling Chronomat AB0110—a classic, timeless piece. 🔥

I walked into my local Breitling boutique, excited to make my first big luxury watch purchase. The experience was everything I imagined—great service, the thrill of trying it on, and, of course, that feeling of walking out with my brand-new timepiece on my wrist.

But then… I got home.

And that’s when reality hit.

A quick Google search showed me the same watch, brand new, for $6,000 less. 😳

That was my introduction to the grey market.

People love to talk about Breitling, Omega, Tag Heuer, Hublot, Panerai, IWC, JLC—but here’s the truth:

As much flack as the grey market gets, dealers like myself can get you these brands well under MSRP—sometimes 30% or more off.

If you’re in this industry in any capacity, or even just a watch lover, it’s important to get educated.

And if you’re here watching, you’re already ahead of the game.



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