The Leadership Stack Podcast

Ep: 359: Would taking risks do you any good?


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Sean: From Viane, how should I or how do I go all-in with what I've started?

Sean: When you go all in, that means you're sure you're doubling down on what you have. That means, for example, with me, that's when I resigned from HP and finally just went full time doing SEO Hacker because I was so sure that SEO was going to be big because I was an avid user of Google before. Now I keep searching. I'm a very curious guy. How I learned stuff is by searching for it in Google and learning it on my own. That's how I learn SEO on my own. That's how I experimented on the ranking factors. That's how I put up my first blog. That's how I learned to do certain kinds of coding. That's how I learned to edit some plugins and so on.

Sean: And curiosity. Google serves curiosity. Google serves desire. How can it go wrong? How can it not grow? So I doubled down on SEO because I saw how powerful Google is. In fact, today there are people asking Google, Where can I find God? How do I get a love life? Stuff that you usually ask your parents or a close friend, you know? So, you know, given that thought, which is not that, you know, when you think about it, it's pretty sad that people are asking Google that.

Sean: But that shows you how powerful Google is, and that showed me how powerful SEO can be. And so during 2010, 2009-2010, no one knew what CEO was, but I was doubling down on it. I quit my job, which was my only job, and I was very fortunate to have that job because I feel 28 units college. I didn't know why they hired me, but they did. They took a risk with me and I quit, you know, how bad that feels. But I doubled down on SEO and I knew this is the way to go.

Sean: And looking back, it's now 2021. That was over 10 years ago. I'd say it's one of the best things I've ever decided on and I've ever doubled down on. And building the brand SEO Hacker up to this point. This, I believe, is the time for me to finally see how the seeds I planted are growing, because now I can see how many people are just saying, "SEO? If you need SEO, SEO-Hacker." I don't even know some of these people, but they keep referring SEO Hacker to people who are looking for  SEO, which is great and I love them, and I'm going to be forever grateful to these people, referring SEO Hacker to all of these clients that also, I don't know, but that's the power of word of mouth. That's the power of doubling down on what you believe in. That's the power of branding.

Sean: Invest in good branding. Make sure you do business ethically and with integrity. You take care of your clients and go the extra mile for them. They'll love you. They will share who you are with the rest of the world who need your stuff as well.

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The Leadership Stack PodcastBy Sean Si

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