Sign up to save your podcasts
Or
Share Ep 36: Ashley Schapiro - American Eagle, VP Marketing & Media
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Ep 36: Ashley Schapiro - American Eagle, VP Marketing & Media
🚨 Retail marketers, denim lovers, and anyone balancing crack vs. vitamins (performance vs. brand) — this episode of The Snarketing Podcast is for YOU!
In the biggest time of year for retail, we welcome Ashley Schapiro, VP of Marketing, Media, Performance & Engagement at American Eagle Outfitters.
Ashley shares:
👖 Why jeans are the secret to brand loyalty.
🌍 Lessons learned from opening 16 global markets at Coach.
😬 Her biggest career blunder (hint: pallets + oceans = chaos).
🎯 How to balance fast fashion trends and Gen Z’s fickle loyalty.
Plus, we tackled the evolution of TikTok, AI’s impact on marketing, and how retail is changing forever.
🎧 Don’t miss it! Listen now to all episodes.
A huge thanks to our sponsor Leadfeeder for helping us spot opportunities before they leave the site!
View all episodes
By Matt Wurst, Valerie Vespa🚨 Retail marketers, denim lovers, and anyone balancing crack vs. vitamins (performance vs. brand) — this episode of The Snarketing Podcast is for YOU!
In the biggest time of year for retail, we welcome Ashley Schapiro, VP of Marketing, Media, Performance & Engagement at American Eagle Outfitters.
Ashley shares:
👖 Why jeans are the secret to brand loyalty.
🌍 Lessons learned from opening 16 global markets at Coach.
😬 Her biggest career blunder (hint: pallets + oceans = chaos).
🎯 How to balance fast fashion trends and Gen Z’s fickle loyalty.
Plus, we tackled the evolution of TikTok, AI’s impact on marketing, and how retail is changing forever.
🎧 Don’t miss it! Listen now to all episodes.
A huge thanks to our sponsor Leadfeeder for helping us spot opportunities before they leave the site!