Content is for Closers

Ep. 36 - Booking It to Your Writing Dream with Ben Putano


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Highlights from the conversation:

  • Ben’s background and career journey (9:56)
  • Why operators can benefit from book writing (16:47)
  • How to write a book (19:03)
  • One book, to commercial outcomes (22:07)
  • How Damn Gravity helps authors find success (25:14)
  • About Great Founders Write (29:28)
  • Thinking through the success rate of books (31:49)
  • Content trends (34:17)

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