The relevance of the customer journey 06:03 Deepak - A key step is the addition of customer experience. What is the value being delivered?   09:23 Gowtham - Challenges in meeting the business the process takes precedence over the customer journey experience   14:55 Venkat - Challenges in making the customer journey. Processes make it easy.  17:32 Gaurav - Process is a de-risking method. Instead of design thinking doing event storming Capture metadata for each step in the customer journey. Event storming is a concept which can be applied. Relation to microservices.   https://www.lucidchart.com/blog/ddd-event-storming   34:27 Gaurav - Elimination of events helps enhance customer experience Retiring business events. Political/economic impact of retiring event   39:20 Deepak - Example for event elimination   40:12 Gaurav - Elimination of events leads to a better event more relevant a great example Better