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Upside/Downside is a podcast about value creation and the strategies finance and business leaders can use to grow profits and cash flow.  I'm your host, Matt Cooley. 

In the next several episodes, we share the challenges of starting a family side hustle, myAgeTechlab.com,  helping people live in their own homes longer through the use of age technology, or AgeTech for short.  

Driven by our own family experiences caring for loved ones as they age, can my teenage son, brothers and I apply sound principles of value creation to build a business that helps people while also turning a profit?

In this episode, we share our inspiration, skills we expect to learn, challenges ahead, and what to remember when the naysayers come knocking.

Dial in and join us here on Upside/Downside!

Thank you for listening and please visit Upside/Downside podcast and enter your email for my FREE list: "10 places to look for higher profits and cash flow right now!".