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Ep. 36: How to create an inbound lead engine your sales team doesn't hate (Feat. Jennifer Montague, Director of Marketing @ Dixa)
Subscribe to the newsletter over at www.thefxck.com.
This week's guest is Jen Montague, Director of Marketing at Dixa (the Europe-based customer service platform that just raised their $105m series C round).
We dig into Dixa's lead gen process, from content creation; distribution process; paid advertising best practice; audience segmentation; and most importantly, the process of taking an inbound lead and turning it into something that your sales team can't WAIT to receive.
Enjoy the episode. Drop us a note on LinkedIn with your feedback, I'd love to hear from you.
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By Ben Goodey
5
99 ratings
Subscribe to the newsletter over at www.thefxck.com.
This week's guest is Jen Montague, Director of Marketing at Dixa (the Europe-based customer service platform that just raised their $105m series C round).
We dig into Dixa's lead gen process, from content creation; distribution process; paid advertising best practice; audience segmentation; and most importantly, the process of taking an inbound lead and turning it into something that your sales team can't WAIT to receive.
Enjoy the episode. Drop us a note on LinkedIn with your feedback, I'd love to hear from you.
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