SEO. Search Engine Optimisation. 

Understanding how we can increase our chances of showing up in Google's (and every other search engine's) first page.

SEO is rather complicated, yet everything falls under the umbrella of omnipresence. 

We want to send as many social signals, through as many mediums online, as frequently as we possibly can to Google.

The higher the quality and quantity (relevance is everything) of social signals, the higher our chances of being recognised. 

Google's whole philosophy is based around someone searching for something, and someone finding the answer to that something.

We want to make it as simple for Google, and our users, as possible. 

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