Mike Spohr, editor of BuzzFeed Parents, is this week's featured guest. If you’re a writer or even if you’re just an aspiring writer, you are really going to enjoy this conversation.

Mike and I talk about the characteristics of a viral article and what it means to go viral. We talk about some of Mike’s favorite articles for BuzzFeed Parents and what kind of articles parents tend to gravitate towards. We also discuss Mike’s own family blog and what it takes to build an online fan base of readers.